Sales expert, trainer
"The moment when the book's cover is more important than its content"
Kristo Olli has been in sales business for several years now and his main focus has been on beauty salons and beauty makers, helping and training them on how to make a work life and beauty procedures faster, more efficient, and more comfortable, but most importantly - how to stand out from the competitors. As a result of trainings conducted by Kristo, beauty makers have pointed out in the feedback the biggest changes:
- increase in customer satisfaction and loyalty;
- increase in the number of customers;
- the overall impression and presence of the beauty maker and the salon interior are considerably more professional;
- work and family balance;
- more time;
- less stress.
Before coming to the beauty seminar, Kristo usually asks all participants to play one game, a scenario. Here's how:
Imagine you are in a bookstore. Not in a tiny x-based bookstore, but where you usually buy your books. Obviously, you already imagine, where exactly you are. You know what bookstore I'm talking about. Imagine, how you look at the shelves, searching for a place with your favorite theme. You are walking around. You come to the right shelf. You look at the books just in front of your face. You notice a couple of works by your favorite authors that have just arrived at this store today. Automatically strikes the bulb in the head and this "ohh!" moment. You raise your hand to take the books from the shelf, when suddenly someone has stopped you to introduce himself. These are the game rules. The rules of the game are that you have to look and decide which book you are buying. You take only one and leave the others. You know, both authors write amazingly, and you can't go down with either book - jackpot and engaging reading in both cases. However, the rules of the game are: choose one book. Look and decide only with your eyes.